Using AdWords API

Overview of AdWords API

Introduction to the AdWords API

The AdWords Application Programming Interface (API) allows developers to use applications that interact directly with the AdWords server. With these applications, advertisers can manage large accounts and campaigns more efficiently. It offers the same AdWords functionality that is available through our online interface; the difference is that the API gives developers and users more flexibility to create additional applications and tools to manage their AdWords accounts.

Troubleshooting and Best Practices for MCC

Troubleshooting Problems in MCC

There are a number of challenges you could run into -- nearly all of which have simple solutions. Here are a few more common ones:

Defining access for just certain groups of client accounts:

• Solution: Use sub-MCCs. By creating another MCC and linking it to the original, you can group specific accounts underneath that sub-MCC and grant someone access to that MCC only. learn more.

Managing Client Budgets in MCC

Overview of Manager Defined Spend (MDS)

Manager Defined Spend (MDS) is a simple way for My Client Center (MCC) account-users to control their managed accounts' budgets. If you decide to move some or all of your managed accounts to MDS, you'll be able to create and modify these accounts' budgets instantaneously via your MCC dashboard. Additionally, you'll be billed for these accounts via one Manager Order-level monthly invoice.

Assigning Managers, Roles and Permissions

Overview of MCC Manager Levels and Roles

Once you link a sub-level My Client Center (MCC) to your top-level MCC, you can manage the account in the same way that you currently manage individual AdWords accounts.

To access a managed MCC, sign in to your top-level MCC. From here, you can navigate to other MCCs by doing one of the following:

• Select the sub-level MCC from the "Jump to client" drop-down menu listed at the top of the page. Sub-level MCCs are denoted by asterisks.

Managing Accounts with My Client Center (MCC)

Introduction to My Client Center (MCC)

Overview of MCC

Your My Client Center account, also called a client manager account or MCC, is an umbrella account containing access to individual AdWords accounts and other client manager accounts. It acts as a shell account that links individual AdWords accounts in one location.

Benefits of using MCC

With My Client Center, you can access multiple AdWords accounts via the client manager account login -- no more logging in and out to switch between AdWords accounts.

Managing Multiple Accounts

Introduction to Managing Multiple Accounts

Key Concepts of Managing Multiple Accounts

AdWords makes managing multiple accounts easy. Our powerful tools can be especially helpful to large advertisers, agencies, third parties, enterprise organizations, and others who want to manage tens or hundreds of accounts in a simple, efficient, centralized way. We'll explain three tools in greater depth here: My Client Center (MCC), the AdWords Editor, and the AdWords Application Programming Interface (API).

Best Practices for Conversion Optimizer

Here are some best practices to help you get the most out of Conversion Optimizer.

Use the Conversion Optimizer on mature campaigns:
The Conversion Optimizer relies on historical conversion data in order to predict an accurate conversion rate, so the longer a campaign has used conversion tracking, the more data the Conversion Optimizer has available to improve your ROI. For this reason, it's best to modify existing campaigns rather than create a new one.