Managing Multiple Accounts

Introduction to Managing Multiple Accounts

Key Concepts of Managing Multiple Accounts

AdWords makes managing multiple accounts easy. Our powerful tools can be especially helpful to large advertisers, agencies, third parties, enterprise organizations, and others who want to manage tens or hundreds of accounts in a simple, efficient, centralized way. We'll explain three tools in greater depth here: My Client Center (MCC), the AdWords Editor, and the AdWords Application Programming Interface (API).

Tools and Techniques for Managing Multiple Accounts

With My Client Center, you can manage hundreds of AdWords accounts quickly and easily from a single location.

More specifically, you can:

• View relevant information for all linked accounts in one easy-to-read dashboard
• Track performance, find accounts, manage account budgets, and create, link and unlink accounts
• Monitor your accounts more efficiently using our alerts-summary page, which shows all alerts for linked accounts and includes robust search capabilities

AdWords Editor is a second tool you can use to help manage multiple AdWords accounts. Using AdWords Editor, you can:

• Store several AdWords accounts for easy viewing and editing. (Only one account at a time may be edited, but you can easily add more accounts or switch between accounts that you've downloaded. And if you have a My Client Center account, you can use AdWords Editor to make changes to client accounts through your MCC login.)
• Help clients create new campaigns by creating and sharing with them an example campaign that can be used in multiple, different AdWords accounts
• Copy or move campaigns between accounts or within an account

The AdWords Application Programming Interface (API) allows developers to create and use applications that interact directly with the AdWords server to manage their accounts, instead of using the usual online AdWords interface. With these applications, advertisers can more efficiently manage large AdWords accounts and campaigns. Some possibilities for using the AdWords API include:

• Generating automatic keyword, ad text, URL, and custom reports
• Integrating AdWords data with other databases, such as inventory systems

Because application development requires technical expertise, we recommend that only advertisers who employ developers use the AdWords API. These types of advertisers typically include large, tech-savvy advertisers and third parties, such as SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts or large campaigns.