Managing Accounts with My Client Center (MCC)

Introduction to My Client Center (MCC)

Overview of MCC

Your My Client Center account, also called a client manager account or MCC, is an umbrella account containing access to individual AdWords accounts and other client manager accounts. It acts as a shell account that links individual AdWords accounts in one location.

Benefits of using MCC

With My Client Center, you can access multiple AdWords accounts via the client manager account login -- no more logging in and out to switch between AdWords accounts.

 In addition, client managers can see all their individual and client manager AdWords accounts in one place via the My Client Center view. With a My Client Center account, you can:

• Easily view all linked AdWords accounts, including other client manager accounts, via the My Client Center view.
• See high-level statistics for all linked AdWords accounts in one place.
• Use a single login to access all AdWords accounts.
• Generate reports across multiple client accounts at once, or download the client "dashboard" into a .csv file.
• Invite a client to be managed through an automated message.
• Create AdWords accounts in your MCC, and automatically link them to your master account upon creation.
• Create separate billing for each client.

Signing up for an MCC

It's easier than ever to sign up for a My Client Center account. Just visit http://www.google.com/adwords/myclientcenter, click "Sign up now," and follow the step-by-step instructions.

Navigating MCC pages

When signed in to your My Client Center (MCC) account, you can navigate to linked accounts by using the "Jump to client" drop-down menu located at the top of the page. This will show you all the accounts directly linked to your MCC account.

Alternatively, you can select an account by clicking on the account name in your My Client Center view. To return to your main view, click on the My Client Center link at the top of any page in your account.

In addition, the MCC Dashboard makes it easier to view a wide range of client account statistics from the highest level of your MCC account. Performance and budget statistics for client accounts are now shown on separate tabbed pages, providing a more comprehensive, top-level view of key stats across managed accounts. You can also now select time periods for viewing statistics, making it easy to limit your view of account statistics to a particular period of time.

On the Performance page, you'll find stats on clicks, conversions and conversion rates, as well as separate columns for Search and Display Network CTR, allowing for easier comparison of performance based on network placement.

On the Budget page, for accounts using account-level budgets or accounts on Manager Defined Spend, you'll find information about start- and end- dates, percent of budget spent, and total spend for each account.

About MCC levels

You can think of MCC account levels like a tree. Each top-level MCC can branch out to manage individual accounts or other MCCs. Sub-level MCCs can then branch out to manage more individual accounts or MCCs, and so on. To help you navigate through this structure, a breadcrumb located at the top of each account page records how many account levels deep you are. Note that you can link to a maximum of four levels of MCC above or below your own.