To create an image ad, first verify that your campaign is opted into the Google Display Network (image ads can only run on Google Display Network placements). Then, create an image ad by visiting your ad group's "Ads" tab and opening the "New ad" drop-down menu. If you already have an image prepared, select "Image ad." You'll be prompted to upload your image and select a display and destination URL.
When you upload your image, providing descriptive image names will help simplify your reporting and communication with our client services team. Here are a few restrictions and tips for naming your ad images:
•Don't exceed 50 characters
•Include an image description
•Include the campaign or ad group name
If you don't already have an image prepared, select "Display ad builder" from the drop-down menu. This tool will help you build an image ad from one of our dozens of professionally designed templates. See a list of frequently asked questions about the Display Ad Builder.
Note that your image ads will not start running until they are reviewed and approved per our advertising policies. Since this review may take a few days, please take that into account when waiting for your ad to appear.
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