Overview of Ad Formats
AdWords Text Ad Basics
Text Ad Key Concepts
As a rule, all AdWords advertising should follow the same fundamental principles. Ads should:
•Clearly and accurately represent your site.
•Emphasize the unique benefits of your product or service.
Text ads are the most basic type of AdWords ad. They're sometimes known as "sponsored links" because the title links to a website.
Text ads may appear on Google, search partners, or the Google Display Network. On search sites, part of the ad text appears in bold whenever it matches or nearly matches a user's search query.
For most languages, text ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL. On Google, this is displayed on four lines: a title, two lines of ad text (each with 35 characters), and a URL line. However, the format may differ on Google partner sites.
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