AdWords Video Ad Basics
If you're thinking seriously about reaching an online video audience and you have specific campaign objectives for the online video and entertainment space, you can work with Google, YouTube, and our publishing partners to do more integrated promotions that are built exclusively with a video content audience in mind. Online video is one of the largest areas of media consumption, with an audience of hundreds of millions who are open and accustomed to viewing advertisements in video content.
Video placements can help you expand your brand reach across a large demographic of global users who are eager to view, share, and create new video content online. Video ads provide users with a rich and engaging advertising experience that can supplement a web video's content, or advertise a product or service that is relevant to users watching video content. This results in enhanced online branding and cross-promotional advertising campaigns.
Video Ad Key Concepts
Appearance
Video ads may appear in, with, or around video content, depending on the ad format. Content providers must opt in to showing specific video ad formats before video ads can appear on their site. How the video ad will appear to users, and how they will interact with the ad, depends on the video format:
•To see in-stream, graphical, and text overlay video ads samples that have appeared on Google Display Network websites, see these video ad demos.
Ad creation
You'll need to use the Display Ad Builder to create a video ad.
Pricing
You may choose CPC or CPM pricing depending on the video ad format.
Targeting
You must target your ads to the Google Display Network for your ads to appear. They will not appear in Google search results. You also have the ability to target your video ads internationally, nationally, or locally by language or country. You can also use placement targeting to target your video ads to users browsing certain categories of content, or to specifically target only certain sites.
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