Just like the text, image and video ad formats that appear on desktop computers, mobile ads are an ad format designed specifically for mobile phones. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts. They come in both the text and image variety.
When users are browsing the Internet on their phones, mobile ads appear when they search on Google.com, as well as browse our Mobile Display Network -- that is, mobile websites that host Google ads. Just as with desktop-based image ads, mobile image ads are only eligible to appear on the Mobile Display Network.
Mobile ads must lead to a mobile website.
You can also choose to add a 'Call' link to the end of your mobile text ads, so users can call immediately instead of visiting your mobile website.
As the mobile phone market evolves, it's important to note that mobile devices with full Internet browsers, like the iPhone, are designed to display full Internet pages, just like desktop computers. Therefore, they display standard AdWords text, image, and video ads -- not the mobile ad format discussed in this lesson. Learn more about how to target full-browser mobile devices.
Before you create a mobile ad, please note that we recommend creating a separate campaign just for your mobile ads and settings. This will allow you to monitor and optimize the performance of your mobile ads.
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