create a new mobile ad from within your AdWords account

1.Select the campaign and then the ad group in which you want to create a new ad. Be sure to do this first; the 'mobile ads' option will only appear if your campaign is targeting a country where we offer mobile ads.

2.Click the New ad dropdown at the top of the table, and choose Mobile ad.

3.Fill out the fields, as needed.

4.Click Save ad.

Try it Now: View Mobile Ad Formats

Mobile ads are designed specifically for mobile phones. Once you've reached a user searching on a mobile phone, it's important to direct them to a mobile website. Advertisers can reach users using both text and image ads.