Pricing

As with our other ad formats, you can choose to bid on a cost-per-click (CPC) or cost-per-thousand impressions (CPM) basis for your video ads by creating either a keyword-targeted campaign (to use CPC bidding) or a placement-targeted campaign (to use CPC or CPM bidding).

How much you'll pay depends on which pricing model you choose:

•Cost-per-click Pricing (CPC): Text Overlay, In-Video, Click-to-Play

If you choose to target your text ads to the Display Network or to videos within the Display Network, you can choose CPC pricing. This means you'll set a maximum bid for each click on your ad and set a budget limit for overall spending for the campaign containing those keywords.

 You'll pay when a clickthrough leads users to your website, not when a user clicks on your video ad's opening image or play button.

Example: You choose to pay a maximum CPC of US$0.05 per click for each of five keywords in an ad group. You set a daily budget of US$1.00 for the campaign, which contains only this ad group. Any or all of your keywords may receive clicks at a cost at or below US$0.05 each, until your campaign accrues US$1.00 in a day (or US$30.00 per month).

•Cost-per-thousand-impressions Pricing (CPM): Text Overlay, In-Stream, In-Video, Click-to-Play

If you choose CPM pricing (allowed only in campaigns that don't target search), you'll pay for impressions of your opening image, rather than plays of your video.

Select bid amounts that you're comfortable with. If you're not getting many impressions, try increasing your bid to improve your visibility. As with all AdWords ad formats, video ads will compete for available positions on the Google Display Network with text and other display ads. Higher bids can help your video ad show over the competition and win ad placement.