AdWords Editor: Sort the Data View

To sort the rows in the data view, click a column header. For example, to sort by maximum cost-per-click (CPC) bid, click the Max. CPC column header. To reverse the order of rows, click the column header again. To return the rows to their original order, click a third time.

To sort by multiple columns at once, go to Data > Sort. Select up to three columns, then click OK.

The columns available for sorting are only those you already have showing in the data view.

 For example, if you haven't downloaded performance statistics, you won't be able to sort by performance statistic columns, such as clicks and impressions.

Once you've sorted by multiple columns, numbers appear in the column headers to indicate which columns you've used in the sort. If you click on any other column header, you'll undo the multiple column sort.

AdWords Editor: Add and View Comments

You can add comments to any item in AdWords Editor. Comments can be helpful personal reminders, or they can explain your changes when you share your changes with other AdWords Editor users.

To add a comment for an item, select the item in the data view and click Add comment at the bottom of the tab. Type your comment in the text box. (If you collaborate with other people, you may wish to include your initials to distinguish your comments from others.)

A red pushpin icon appears to the left of items with comments in the data view. To view all comments, go to the View menu > Items with comments.

AdWords Editor: Find Duplicate Keywords

Use the Find Duplicate Keywords tool to locate keywords that are repeated throughout your account. To access this tool, go to the Tools menu > Find Duplicate Keywords.

The duplicate keywords will appear in a list on the Keywords tab, where you can edit or delete them as necessary. To then select specific duplicate keywords quickly, Click the Select duplicates by button on the tab tool bar. Choose one of the menu options, such as CTR > Lowest, and the keywords meeting your chosen criteria will be selected. You can then edit or delete them as needed.

AdWords Editor: Keyword Tools

AdWords Editor includes several tools for getting keyword ideas and organizing keywords within an account. These tools are available in the Tools menu.

Keyword Grouper: The Keyword Grouper breaks up your keyword list into groups of related terms and allows you to create new ad groups with the related keywords. Your keywords will be copied automatically into the new ad groups and deleted from their original locations.

Keyword Opportunities: This tool includes several features for finding new keywords for your account and adding the new keywords directly to new or existing ad groups. The Keyword Opportunities features include:

• Keyword expansion: Generate keyword ideas based on descriptive words or phrases. For example, enter the term "gourmet coffee" to see other related terms, along with the estimated search volume and competition for each keyword.
• Search-based keywords: Find new keywords that are relevant to your website. Based on your website URL, this feature generates a list of relevant user queries that have occurred on Google search properties with some frequency over the past year. The keyword suggestions won't overlap with any of the keywords currently in your campaigns.
• Keyword multiplier: Combine lists of terms to form a new keyword list. For example, your first list could contain adjectives, such as "cheap" and "discount." Your second list could contain products or services, such as "hotels" and "motels." The tool will then show you combinations of those terms, so you can select the appropriate ones for your account. Keywords with low search traffic are automatically excluded from the combined list.