AdWords Editor Functions: View and Sort Information

AdWords Editor: Symbols and Colors

Here are some symbols, colors, and other visuals you'll see in AdWords Editor:

• Plus (+): added item
• Delta (∆): edited item
• Minus (-): deleted item
• Red circle: error that will prevent posting (such as a potential advertising policy violation or a structural issue, such as a daily budget of zero for a campaign)
• Yellow circle: warning
• Green circle: item that has passed AdWords Editor checks but hasn't been posted
• Pushpin icon: item with a comment (to see all items with comments, go to the View menu > Items with comments)
• Bold: unposted change
• Gray: paused or deleted campaign or ad group
• Strikethrough: deleted item

AdWords Editor: View or Hide Deleted Items

You can set your preferences to view or to hide deleted items in your account. To change your preferences, go to the Tools menu > Settings. Check or uncheck the appropriate boxes under Hide all deleted and ended items. To view the contents of deleted or ended campaigns and ad groups, check the box next to Download deleted and ended campaigns and ad groups. The next time you download your account or click Get Recent Changes, the deleted items will appear in AdWords Editor.

AdWords Editor: Show Performance Statistics

To download and view performance statistics such as clickthrough rate, cost, position, and conversion information, select a date range with the View Statistics button in the tool bar. It may take a few moments for the information to download.

Once the download is complete, click through the tabs to see performance statistics for each level of your account. You can control which columns are visible with the column chooser, located at the top right corner of the data view.

The statistics you download will remain in AdWords Editor until you select a new statistics interval or download your account again. You'll receive a warning before your previously downloaded statistics are removed.

AdWords Editor: Search and Custom Views

AdWords Editor provides several ways for you to search and filter the information in your ad groups and campaigns:

• Use the Search box above the data view to perform a simple word or number search within your account or a specific campaign or ad group.
• Use the View menu to filter the information that appears on each tab.
• Click Advanced search to perform a more detailed search for items that meet specific criteria, such as performance statistics or keyword match type. When you use advanced search, the results are called a custom view.

For example, use advanced search to find all poorly performing keywords:

1. In the tool bar, use the View Statistics menu to download your recent account statistics.
2. In the tree view, select your account name.
3. Click Advanced search next to the search box.
4. In the Performance statistics section, use the drop-down menus to select specific metrics. For example, to find all keywords with a clickthrough rate lower than 0.5%, select "CTR" from the first drop-down menu, and "is less than" from the second drop-down menu. Then type "0.5" in the text box.
5. If you think you'll want to perform this same search later, check the box next to "Save this search for reuse" and enter a name for your search.
6. Click Search.
7. To view the keywords that match your search, select the account or a specific campaign in the tree view, then select the Keywords tab.

To view your entire keyword list again, go to the View menu > All. You can return to your last custom view at any time by going to the View menu and selecting Last unnamed custom view or the named search of your choice under Saved custom views.