Thursday, 29 December 2011

AdWords Editor Functions: Share and Post Changes

AdWords Editor: Export and Import Account Information
You can export a snapshot of an account, campaign or ad group any time to review or to share with colleagues. AdWords Editor offers four export formats. All options are available in the File menu.
  • Export Spreadsheet (CSV): Generate a comma-separated values (CSV) file that you can view or edit in a spreadsheet program.
  • Export Summary (HTML): View a clean summary of your account with your keywords, placements, and ads together.
  • Export Backup (AEA): Create a backup that you can import later to restore your account to its current state. This export option is the only export option that includes draft campaigns. Backups are in the AdWords Editor Archive (AEA) format.
  • Export Changes for Sharing (AES): Share your changes with other AdWords Editor users. They'll be able to import your changes to AdWords Editor, review your changes, and add comments. Share files are in the AdWords Editor Share (AES) format.
You can also import several kinds of files into AdWords Editor. All options are available in the File menu.
  • Import a backup (AEA): When you import a backup file, you restore your account to the state it was in when the backup file was created. There are two kinds of backup files:
*   Manual backups: These are created when you choose the File > Export Backup option.
*   Automatic backups: AdWords Editor automatically creates backup AEA files during version upgrades and when you run "Get Full Account." These files are automatically stored in a file called "auto-backup" on your computer.learn more about important back ups.
  • Import CSV: If you have changes or additions to your account in a spreadsheet, you can import those updates with the Import CSV option. Spreadsheets must include correct column headers and be saved in CSV encoding. learn more about this.
Import share file (AES): View proposed changes and accept or reject them. Before importing an AES file, be sure you've downloaded the most recent version of the account (using Get Recent Changes). The import is likely to fail if your view of the account is older or newer than the exported version. Also note that files can only be imported into the account for which they were created.

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