Thursday, 29 December 2011

AdWords Editor: Copy or Cut and Paste

You can copy or move items within an account, or between two different accounts.
Basic copy or move
  1. In the data view, select the rows you want to copy or cut.
  2. Go to the Edit menu > Copy or Cut.
  3. In the tree view, select the new destination ad group or campaign. If you're moving something to a different account, go to the File menu > Open Account, then select the new location in the tree view.
  4. Go to the Edit menu > Paste.
Drag and drop

To move something quickly, select it in the data view and drag it to the new location in the tree view.
To copy it, hold the Control key.
For example, to move text ads to a new ad group, select the ads in the data view of the Text Ads tab, then drag your selection to the destination ad group in the tree view. The original ad group will show those ads as deleted, and the new ad group will show them as added.
To copy or move ad groups, you can drag and drop them within the tree view.
Copy options
  • Copy just the keyword text or placement URL.
  • Copy just the campaign targeting.
  • Copy campaign or ad group 'shells' enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location.
All of these options are available from the Edit menu > Copy Special.
Paste to multiple locations

To paste ads, keywords, or placements into multiple ad groups, select the destination ad groups in the data view of the Ad Groups tab. Next, go to the Edit menu > Paste Special > Paste Into Selected Ad Groups. To paste campaign negative keywords or sites into multiple campaigns, select the destination campaigns in the data view of the Campaigns tab. Next, go to the Edit menu > Paste Special > Paste Negatives Into Selected Campaigns.
AdWords Editor: Cost and Budget Settings
You can make the following changes to your cost and budget settings in AdWords Editor:
  • Change your campaign budget.
  • Change your ad group default bids.
  • Change the bids for individual keywords or placements.
It isn't possible to change your campaign bidding option (such as enabling the Conversion Optimizer, or switching from automatic to manual bidding). It also isn't possible to change your account-level billing preferences. To make these changes, please sign in to your AdWords account at https://adwords.google.com.
AdWords Editor: Get Recent Changes
After you download an account to AdWords Editor, the contents of the campaigns are stored on your computer. Before you begin a session of editing a previously downloaded account, it's a good idea to make sure you're working with the most recent version of your campaign information.

To download and review any recent changes that might have been made since the previous download, click Get Recent Changes in the tool bar. You can choose either the basic option (faster) or the option to include first-page bid estimates (slower).

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