Thursday, 29 December 2011

AdWords Editor: Edit Individual Items

To make a single change, such as updating your campaign budget or editing a keyword bid, follow these basic steps:
  1. Select the appropriate context in the tree view. This could be your account name or a specific campaign or ad group containing the item you want to edit.
  2. Click the relevant tab above the data view.
  3. Select the item you want to edit in the data view.
  4. Make your changes in the edit panel or directly in the data view.
For example, to edit a keyword destination URL in Ad Group #1, select the ad group in the tree view, then click the Keywords tab. Select the keyword you want to edit, then type your new destination URL in the keyword row.
You can revert any change in AdWords Editor that has not been posted. Select one or more items in the data view and click Revert Selected Changes. Note that reverting changes removes any unposted change, not just the latest change. For example, suppose you add a new ad group, then add keywords and ads to that ad group. If you select the ad group and click Revert Selected Changes, the ad group and all the new ads and keywords will be removed.
AdWords Editor: Edit Multiple Items
To edit multiple items at once, you can enter a list of changes in the Add/Update Multiple tools, or you can select items and edit them directly.
Add/Update Multiple tools
These tools are ideal for making long lists of specific changes to CPC or CPM bids, destination URLs, or ad group settings. To use the Add/Update Multiple tools (available for keywords, placements, ads, and ad groups), go to the Data menu and select the tool you want to use. Then enter your list of changes.
Select and edit specific items
  • To select more than one item, hold the Control or Command key and click the items you want to edit.
  • To select a consecutive list of items, select the first item, then hold the Shift key and select the last item in the list.
  • To select all items in the data view, go to the Edit menu > Select All.
Once you've selected the items to edit, you can edit them in two ways:
  • Enter your changes in the edit panel below the data view. Any changes made to a given field will apply to all selected items.
  • Use the Advanced URL Changes or Advanced Bid Changes tools. (See the next section, entitled 'Advanced Editing Tools.')

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