AdWords Editor Functions: Add, Edit and Delete

AdWords Editor: Add Individual Items

You can add an individual campaign, ad group, ad, keyword, or placement several ways. The two simplest ways are:

• Go to the Data menu and select the type of addition you want to make. For example, to add a keyword to Campaign #1, go to the Data menu > Add New Keyword.
• Click the Add button on the appropriate tab. For example, to add an ad group to Campaign #2, select Campaign #2 in the tree view. Next, go to the Ad Groups tab and click Add Ad Group.

When you add a new item to your account, a plus sign (+) appears next to it.

If you want to create a draft version of your additions, without posting them, you can create a draft campaign. Draft campaigns aren't posted to your account until you change the status of the campaign to 'Active.' To create a draft campaign, go to the Data menu > Campaigns > Add Draft CPC Campaign or Add Draft CPM Campaign.

AdWords Editor: Add Multiple Items

The Add Multiple tools enable you to add large numbers of keywords, placements, ads, or ad groups at once. These tools are available from the Data menu or on the tab tool bars. Simply type or paste a list of items into the tool to add them to the locations you specify.

For example, the Add Multiple Keywords tool enables you to add keywords to a single ad group, to all campaigns and ad groups, or only to the ad groups you specify. After you type or paste your keyword information, click Next to review your keywords, and Finish to apply the changes.

The other Add Multiple tools work much the same way as the Add/Update Multiple Keywords tool. You can find detailed instructions for each tool in the AdWords Editor Help Center.