Ad Group Monitoring & Troubleshooting

Monitoring Ad Groups

To monitor your ad group performance, first visit the Home tab in your account. The Home tab provides a comprehensive source of key information. It features:

•Important alerts and status updates

•A performance overview with configurable statistics and graphs for your advertising costs, clicks, impressions, CTR, conversion rate, and more

•Links to helpful tips and other resources to help you get the most out of AdWords

For a more granular look at your ad groups, use the Ad groups tab to monitor specific elements of each ad group. Within the Ad groups tab, you'll notice a performance summary graph that lets you chart two metrics at once over a selected date range. This will provide you with a quick look into how your statistics have changed over time.

Try it Now: Ad Group Level Data Interpretation

There are multiple ways to monitor account performance. At the ad group level, performance can be viewed using configurable statistics and graphs.

Follow the instructions below to view the performance of a given ad group.

1.Sign in to your AdWords account at https://adwords.google.com.

2.Go to the Ad groups tab for a given campaign.

3.Select an ad group by clicking its name in the table.

4.Set the date range to the last month.

5.Click the graph button in the toolbar above the table to expand the graph options panel.

6.Choose Clicks as your primary metric. For your comparison metric, choose Impressions (Impr.).