Ad creation

Creating Rich Media Display Ads

Before you can create rich media display ads, first make sure your campaign is set to show ads on the Google Display Network. Then, to create a new ad from within your AdWords account:

1.From the Ads tab, select Display ad builder.

2.Select either Rich media category.

3.Select a rich media display ad template.

4.Complete the required fields of the template, including uploading any assets or selecting a previously uploaded asset.

5.Save your ad.

Integrating Rich Media Display Ads Into Campaigns

To create a successful rich media display ad campaign, remember that your campaign settings are crucial. Here are some things to keep in mind when designing your campaign:

Placement and keyword targeting

Rich media display ads will only be shown on the Google Display Network, not on Google search results. Content providers must opt in to showing specific display ad sizes and formats before they can appear on their site.

You can choose to serve your ad on specific sites in our network, or use keywords to target your ads to pages that relate to your product or service:

•If you're using managed placements, select sites or categories that you know your target audience will find interesting. We recommend that you target at least 10 sites, if possible. This will help ensure your ad's visibility, and can allow you to judge your ad's relative performance more easily.

•If you're running a keyword-targeted campaign, it's important to have tightly themed ad groups that only contain keywords that relate to a specific theme or topic.

Language and location targeting

You have the ability to target your rich media display ads internationally, nationally, or locally. Focus your advertising on only those regions where you conduct business. If your ad is tailored to a particular area, use geo-targeting to control where the ad is shown. This way, you can ensure your ad is being seen only by your desired audience.