Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs to more actively engage a web user. Content providers must opt in to showing specific rich media ad formats or sizes before these ads can appear on their site. How the ad will appear to users, and how they will interact with the ad, depends on the video format:
•Video: You can create in-stream or click-to-play video ads using their unique templates.
•Animation/image: You can select multiple interactive templates that allow you to showcase images or set unique destination URLs per image.
You can find the templates to create a Rich Media Ad in the template gallery of the the Display Ad Builder.
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