Pricing

As with our other ad formats, you can choose to bid on a cost-per-click (CPC) or cost-per-thousand impressions (CPM) basis for your ads by creating either a keyword-targeted campaign (to use CPC bidding) or a placement-targeted campaign (to use CPC or CPM bidding).

•Cost-per-click Pricing (CPC): You can set a maximum bid for each click on your ad and set a budget limit for overall spending for the campaign.

Example: You choose to pay a maximum CPC of US$0.05 per click for each of five keywords in an ad group, where the ad group contains a photo gallery display ad. You set a daily budget of US$1.00 for the campaign, which contains only this ad group

. Any or all of your keywords may receive clicks at a cost at or below US$0.05 each, until your campaign accrues US$1.00 in a day (or US$30.00 per month).

•Cost-per-thousand-impressions Pricing (CPM): If you choose CPM pricing, you'll pay for impressions of your ad.

Example: If you create a click-to-play video ad with CPM pricing, you'll pay for impressions of your video ad's opening image, rather than plays of your video.

Select bid amounts that you're comfortable with. If you're not getting many impressions, try increasing your bid to improve your visibility. As with all AdWords ad formats, rich media display ads will compete for available positions on the Google Display Network with text and other display ads. Higher bids can help your ad show over the competition and win ad placement.