Planning a Display Campaign

The Value of Planning Ahead

Running an effective display campaign requires careful planning. The value of planning lies in efficient execution, which can lead to a lower cost of implementation.

It's important to think carefully about what you want to achieve, the message you want your consumer to take away, and your success metrics.

Questions to consider while planning your display campaign:

•What are the main benefits you're offering?

•What is your competitive edge?

•Who are your target customers?

•What is your target price?

There are four main stages to planning a display campaign, which you will learn more about in the next section:

1.Identify your goals

2.Find your target audience

3.Create your custom display ad

4.Set your bids and budget

5.Understand performance management tools and features