•Cost-per-click (CPC): With CPC bidding, you tell us how much you're willing to pay per click, and we use that price in our auction pricing system. CPC is a great choice if your goal is to drive traffic to your site with your ads.
•Cost-per-thousand impression (CPM): With cost-per-thousand-impression (CPM) bidding, you bid based on the amount you want to pay for impressions, or views, of your ad. CPM bidding works best when you want to focus on branding - when it's important that your message is seen by as many of your target user group as possible, and generating traffic is not your primary goal.
•Cost-per-acquisition (CPA): With the Conversion Optimizer tool, you bid using a maximum cost-per-acquisition (CPA), which is the most you're willing to pay for a customer performing a specified action on your website (such as a purchase or signup). Using historical information about your campaign, the Conversion Optimizer automatically finds the optimal cost-per-click (CPC) bid for your ad each time it's eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your CPA goals and can benefit from improved ROI. If your goal is to drive online transactions, this is the right choice for you.
Overview of Video Targeting on the Google Display Network
Google offers the world's largest online video audience, based on our partnerships with top video publishers, platforms, and the reach of YouTube, the world's largest video property. We offer several advertising solutions to help you target video content across the Internet. To learn more about advertising solely on YouTube, visit www.youtube.com/advertise.
Advertisers can target the video content within the Google Display Network in three ways: in a video, with a video, or around a video.
In a video
•Appear in the bottom 20% of the video viewing area with Google's InVideo ads.
•Any advertiser's text overlay ads may be displayed within videos as part of a contextually targeted campaign.
With a video
•In-stream Video Ads: Pre-roll, mid-roll, and post-roll video ads can target video content across the Google Display Network. You can reach audiences watching videos in many genres, and even place in-stream video ads in online games.
•Click-to-play Video Ads: With click-to-play video ads, you can reach your target market on various sites in the Google Display Network with user-initiated video ads that can be measured and optimized based on performance.
Around a video
•Placement target video-oriented sites with a variety of ad formats, including standard text ads and image ads. This allows you to supplement your in-stream or InVideo advertising by targeting other placements on sites where users typically engage with video.
•Set up a placement targeted campaign, choose keywords like "video" as your topic, and then start placement targeting video-oriented sites.
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