Introduction to Display Network Placements
Key Concepts of Display Network Placements
The Google Display Network comprises millions of websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the Display Network, you can expand your marketing reach to targeted audiences--and potential customers--visiting these sites every day. We strive to maintain the largest contextual advertising network in the world.
The network reaches over 70% of unique internet users in more than 20 languages and over 100 countries. Of course, you're always in control of your ad targeting: you can narrow or expand your focus to specific countries or regions at any time.
About Display Network Placements
Placements are locations on the Google Display Network where your ad can appear. A placement can be an entire website, a subset of a website (such as a selection of pages from that site), or even an individual ad unit positioned on a single page. AdWords offers the following targeting features to help you better target your ads to these placements:
•Automatic placements: If you have keywords in your ad group and are targeting the Display Network, we use contextual targeting to determine automatic placements where your ads appear.
•Managed placements: If you choose to manage placements separately for increased control, you'll use managed placements. You can increase or decrease your ad delivery by setting unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the Display Network where your ads appear.
•Excluded placements: You can also choose certain placements on which you don't want to run ads.
Automatic Placement Targeting Basics
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