About Region / City Targeting
Region and city targeting is best used by advertisers whose audience is concentrated in defined areas. With region and city targeting, you can capture a smaller population segment and receive more qualified clicks. This helps keep your Quality Score high and your costs low. Additionally, you can create more customized ad text and landing pages that highlight special promotions or pricing based on the audience you're targeting.
Region and city targeting usually works best for region-specific businesses, (such as boutiques, restaurants and hotels), or for national businesses running region-specific promotions.
When you use region or city targeting, AdWords displays your chosen region or city (whichever is the most specific) in the last line of ad text to distinguish them from country- and territory-targeted ads. These ads appear on Google and on some of our partner sites.
Region and city targeting may not be offered in your country. The available options are displayed when you set up your campaign.
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