Optimization tools

•The Opportunities tab is a central location for optimization ideas across your account. It's designed to help you discover ways to potentially improve your account's effectiveness. You review the proposed ideas and can apply the ones you like directly to your account.

•Website Optimizer allows you to experiment with the content of your website to determine what users respond to best.

 You choose what parts of your webpage you'd like to test and we'll run an experiment on a portion of your site traffic. The results can help you determine which content produces more sales or other measures of success.

•Conversion Optimizer uses your conversion data to get you more conversions at a lower cost. It optimizes your ad serving to avoid unprofitable clicks and gets you as many profitable clicks as possible.

Tracking tools:

•Google Analytics shows you how people found your site, how they explored it, and how you can enhance their experience. With this information, you can improve your website's return on investment, increase conversions, and make more money on the Web.

•Conversion tracking helps you measure conversions (user behavior you deem valuable, such as a purchase, signup, pageview, or lead). Conversion tracking can ultimately help you identify how effective your AdWords ads and keywords are for you. You can also use conversion data to decide how much to bid for your ads on Google and the Display Network.

•Account statistics on your Campaigns tab can give you instant insights into your performance. With customizable columns, filtering, and segmentation options, you can focus on the data that matters to you across your account.