Overview of Optimization Tools

Types of Optimization Tools

There are many free tools in your AdWords account that can be used to find optimization ideas and implement your changes. We've described a few of the most popular tools:

Targeting tools:

•The Keyword Tool can provide you with ideas for new keywords that you can add to your ad groups.

You can also find negative keywords, estimate keyword traffic, and see additional keywords that may also trigger your ads.

•The Placement Tool can provide you with ideas for websites and areas in the Display Network where you can show your ads. Use this tool to find placements that are relevant to your campaign and can help you reach additional potential customers.

•The Traffic Estimator provides traffic and cost estimates for keywords. Get estimates for a keyword's status, search volume, average cost-per-click (CPC), cost per day, and average position.

•The "Search terms" report and Search Query Performance report allow you to see every search query that triggered your ad. If some of these search terms have performed well, you can add them as keywords. If some terms are irrelevant, you can add them as negative keywords to ensure your ad stops showing for that search query.