Google Analytics Data

In Google Analytics, a goal is a website page that serves as conversions for your site (with some extra code, they can even be file downloads or on-page actions). Some examples of good conversion goals are:

• A 'thank you' page after a user has submitted information through a form. This can track newsletter sign-ups, email list subscriptions, job application forms, or contact forms.
• A purchase confirmation page or receipt page
• An 'About us' page
• A particular news article

If you have a linked Google Analytics account, you can import your goals into Conversion Tracking to spot further opportunities to optimize your advertising campaigns. In order to that, you must allow your data to be shared between AdWords Conversion Tracking and Google Analytics. With the shared data, you can benefit from accessing Analytics goals, transactions, and conversion data related to your AdWords ad clicks from right within your AdWords account.  to learn how to import your Google Analytics data.

Troubleshooting Conversion Data

There may be several reasons why your conversions are not showing in your reports. Check the following conditions below to troubleshoot.

Troubleshooting the problem from within your AdWords account

The 'Conversions' page right within your AdWords account is a simple way to confirm that there is something wrong with your conversion tracking before reviewing your site's actual source code.

1. Ensure that the AdWords Conversion Tracking is activated within the account. Navigate to the 'Conversions' page from your AdWords account. Check and see that the 'Status' column says 'Reporting.'
2. Check again after more time has elapsed. The reports may not have been updated yet with your conversion(s) - this can sometimes take up to 24 hours.
3. Conversions and transactions get attributed to the date of the click, not the date the conversion occurred. If a user clicked on an ad on Monday and converted on Tuesday, the conversion and transaction would show up in their stats for Monday.