A common reason why your conversion tracking statistics may not appear is due to implementation errors with the tracking code itself. Either you or the person who installed the tracking code on your site should go through the steps below to troubleshoot the issue.
- First, verify that you've implemented your tracking code properly by reading through our conversion tracking
- If you've checked off every option from the list mentioned above, make sure that the conversion code is on the correct page. Remember that you need to place the code on the conversion confirmation page. This means that when a user reaches this page, they've already made the desired conversion. If you put it on the page just before the conversion, Google may report conversions for users who leave your site before actually completing a conversion.
- The problem may be that you've inserted the code for dynamic pages according to the instructions for static pages, or vice versa. There are different instructions for different kinds of pages (such as PHP or ASP). You can see the instructions for every language by reading our AdWords Conversion Tracking Setup Guide under section number four.
- Finally, check to see that the code on your pages is the same as in the account. View the source code of the conversion confirmation page. Locate the Google Conversion Code on the page. Compare the codes against the conversion tracking code in your AdWords account and ensure that everything is identical. If there are any differences, please delete the code and copy it directly from the account onto your confirmation page again.
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