AdWords Account and Campaign Basics

Account Management Basics

Introduction to AdWords Account Management

Key Concepts of AdWords Account Management

There are six main tabs in an AdWords account: Home, Campaigns, Opportunities, Reporting, Billing, and My account. Each tab may have one or more sub-pages, which you can view by clicking the tab.

1.Home: This tab contains your Account Snapshot page, an easy-to-read summary of key account information.

2.Campaigns: This is where you'll spend most of your time when you're managing your AdWords account. Here, you can create and edit campaigns, ads, keywords, and Display Network placements. Get a quick sense of your account's performance over time by viewing the performance summary graphs and tables of campaign statistics.

3.Opportunities: This tab is a central location for keyword and budget optimization ideas across your account.

When you want to increase your traffic or sales volume, but are unsure of the types of changes you should make, this can be a good place to start.

4.Reporting: If you're just getting started with AdWords, the Campaigns tab contains all of the reporting you'll need to track the success of your ads, keywords, and campaigns. To track the performance of your website, the Reporting tab includes access to Google Analytics. Learn more about your reporting options in the measuring your performance section of this guide.

5.Billing: Enter and change your billing details, see your entire billing history, as well as print invoices. 

6.My account: Control your personal information, such as your login information and user preferences. You can also invite a friend or colleague to manage your AdWords account from here.