The YouTube homepage is the highest-profile placement on the site, providing marketers with the exclusive ability to deliver a big impact and to drive attention to content, trailers, or advertising.
The YouTube Homepage Masthead is a 960x250 pixel in-page unit that appears across the full width of the YouTube homepage below the navigation bar. This ad format offers the creative flexibility to capitalize on premium homepage real estate. Learn more about the YouTube Homepage Masthead.
•Mastheads
•Expandable Mastheads
•Mastheads + Tandem 300x250
•Standard 300x250 video mid-page units
•Auto-play 300x250 video units
•300x250 video expandable units
In addition to the above cost-per-day (CPD) placements, Promoted Videos through the AdWords auction may become available on the homepage when no masthead is present.
Advanced reporting and metrics are available on all homepage buys through our partnership with DoubleClick Rich Media, the exclusive rich media provider for the YouTube homepage. For a complete media kit and ad specs, please visit www.youtube.com/advertise.
Please note that not all ad units and formats are available globally. Contact www.youtube.com/advertise to discover options available for your specific region and country.
Partner Watch Pages
The majority of AdWords ads on YouTube appear on Partner Watch pages. Users who don't navigate directly to YouTube.com will likely enter YouTube through a link from a friend, or from a video embedded into a website, and go directly to a YouTube Watch Page. On the Watch Page, the video is central to the user's viewing experience and video discovery, making this a premium location for ad placement.
Advertisers and marketers can become a part of a YouTube user's experience through a number of different ad units on the YouTube Partner Watch Pages. YouTube Partner Watch Pages are watch pages with premium partner content vetted by YouTube as brand-safe for advertisers. YouTube only runs ads on the content or videos where we have a direct relationship with the Display Network partner.
Typical Partner Watch placements include:
•In-Video Overlay + Companion Ads (300x250)
•300x250 Mid-Page Unit
•In-Stream, pre-roll video ads
Search and Browse Pages
YouTube.com sees more daily searches than any other site on the Internet, after Google.
Search Pages are a great way to find users who are actively engaging with YouTube content. An advertiser can choose to target Search pages against various criteria such as demographics, video interest category or search-related keywords. Typical placements on Search pages include:
•300x250 standard mid page unit
•300x250 Rich Media unit
•Click-to-Play Video Units
•Click-to-Play expandable Video units
•300x250 Rich Media Expandables
Similar to Search pages, Browse pages are a great way to connect with users who are actively engaging with YouTube content.
Ads on Browse pages will be seen by users who are looking for content in our most popular categories like Sports, Music, Comedy, or Contests. Browse pages also include YouTube Channels and Video pages where users go to discover the latest and greatest on YouTube.
For a complete listing of channels where ads can appear visit http://www.youtube.com/channels.
Reserved Media on YouTube
YouTube offers Run-of-Site placements that provide massive reach for advertisers who want to connect with users across a variety of interests and targeting criteria. Run-of-Site placements can appear on the homepage, Partner Watch Pages, Search Pages, and YouTube Channel pages, where users go to connect with their favorite videos.
Typical Run-of-Site placements include:
•300x250 standard mid-page unit
Planning a Campaign for Video on the Google Display Network
Targeting Tools and Options for Video on the Google Display Network
The Google Display Network allows marketers to reach users while they are watching or interacting with video based sites. To target video sites within the Google Display Network, you may use the Placement Tool in the AdWords interface or Google Ad Planner. Below you will find the steps to reach users on video based sites through AdWords:
•Placement Tool: After navigating to the Placement Tool in AdWords, select Describe topics and search for "video" to see a broad result of video based sites in the network. From there, you can refine your search based upon the sites shown that are relevant to your business.
•Ad Planner: When searching by audience in Google Ad Planner, there are several filters that allow you to access video based sites in the Network. Try conducting a search for "video" in the Category filter. You can then select which video category is most relevant to your business. Additionally, try choosing Video in the Ad Specs filter to see where your video-based ads could show on your audience selection.
To learn more about advertising on video based sites with Google, please visit the video advertising microsite.
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