All advertisers must choose a language and location to target, so it's important to understand what's right for you. Be sure to target only the languages and locations that are relevant for your business. For example, if you ship your products to locations within a certain distance of your business, target just that region. If your ads are written in French, target only users who speak French. By targeting the right audience, you'll make sure that your ads appear only to people who are potential customers.
Note that your location targeting settings will affect your ads on the Display Network as well as on Google. For example, if your ad targets France, it will not be shown to users in Japan, regardless of whether the user is searching Google or browsing a website in the Display Network.
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