Using Analytics to Track Ad Campaigns

Linking AdWords to Google Analytics

By linking Google Analytics to your AdWords account, you can get advanced reporting that measures performance and ROI for your AdWords campaigns.

Within AdWords, click the Google Analytics section from within the Reporting tab to link your accounts. The AdWords login that you're using will need Administrator privileges in Analytics in order to link the accounts; otherwise, you won't see the Analytics account you want from within the Existing Google Analytics Account drop-down menu step of the linking process.

 If you don't already have an Analytics account, you can create one

Try it Now: Linking AdWords and Analytics Accounts

Learn how to link your AdWords and Analytics accounts.

Before you get started, make sure that you're using the same Google Account email address for both your Analytics and AdWords accounts, and that your AdWords account email address has Admin access for the Analytics account.

1. Sign in to your AdWords account at https://adwords.google.com.
2. Select the Reporting tab and choose "Google Analytics."
3. Select "I already have a Google Analytics account."
4. From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin.
5. Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging and cost data imports.
6. Select Link Account.