Tools for Managing AdWords Costs

Tools for Managing AdWords Costs

1.Select the campaign you'd like to edit.

2.Select the Settings tab.

3.Click Edit next to the campaign's budget.

4.Enter the new budget. In addition to giving you full control of your budget, AdWords offers several tools that can further help you manage your advertising costs.

Automatic bidding: This bidding option enables you to specify a target daily budget for your campaign and let AdWords adjust your maximum CPC bids to maximize the clicks you get for that target budget.

If your goal is to hit a particular advertising budget, this bidding option is the simplest way to reach your goal.

Ad scheduling: To ensure your ads appear only at particular times of day, you can use ad scheduling to choose specific days and times for your ads to show.

Conversion Optimizer: This bidding option uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and gets you as many profitable clicks as possible.

Try it Now: Change the Budget for an Ad Campaign

Setting your daily budget to the recommended value will maximize your ad's visibility and activity throughout the entire day. If your daily budget is lower than the recommended amount, your ads may not appear every time they otherwise could. Follow these instructions to change the daily budget for an ad campaign.