Installing Conversion Tracking Code
Adding the code to your website is a simple cut-and-paste procedure. Make sure that you copy all of the code from within your account and that when adding the code to your website it is completely within the HTML <BODY> </BODY> tags, as shown here:
[Purchase Conversion Default: Sample code snippet only - DO NOT USE]
<html>
<body>
<!-- Google Code for Purchase Conversion Page -->
<body>
<!-- Google Code for Purchase Conversion Page -->
<script language="JavaScript"> <!--
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
if (1) {
var google_conversion_value = 1;
}
var google_conversion_label = "Purchase";
//--> </script>
<script language="JavaScript"
src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="http://www.googleadservices.com/pagead/conversion/1234567890/?value=1&label=Purchase&script=0">
</noscript>
</body>
</html>
Verifying Conversion Tracking Code
The simplest way to verify that you've implemented the AdWords Conversion Tracking code snippet is to check the page source. You can also check if the code is working by waiting for a conversion to occur or completing a test conversion yourself. If you know that a conversion has occurred on your site from an AdWords ad, check the conversion column in your reports to see that the conversion registered. Please note that updates to your account reports may take up to 24 hours.
You can also run through the process yourself by searching on Google, clicking on one of your ads and completing a conversion on your site. However, this method costs you an ad click, so we recommend that you wait for a conversion to occur.
Recommended Privacy Policy
To maintain users' trust and protect their privacy, you may want to consider telling users about your tracking methods. This may include displaying our 'Google Site Stats' text to appear on your conversion confirmation page and/or informing them in another way (e.g. through your privacy policy). To add the Site Stats message, follow these steps:
- Log in to your AdWords account.
- Click 'Conversions' from the Reporting tab.
- Select the action you wish to modify and click "Edit settings."
- Select the format of your Site Stats message under the Customize tracking indicator section.
- Click "Save Changes & Get Code" to finish.
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