Setting up Automatic Placements in a Campaign

Your ads can run on automatic placements if you select the following when setting up your campaigns or ad groups:

•Select Relevant pages across the entire network on the Settings tab under "Network Settings." These settings are at the campaign level.

•Add keywords to each ad group that you want to run on automatic placements.  

Managed Placement Targeting Basics

About Managed Placements

Managed placements are specific website placements in the Display Network that you deliberately choose to target.

There are a couple of reasons why you may want to add managed placements to an ad group:

1.Placement management: You've opted to run ads on the Display Network but only on "Relevant pages only on the placements I manage." This is a network settings option on the "Settings" tab at the campaign level.

2.Bid management: You're running ads across the entire Display Network, but you'd like to raise or lower bids for specific placements.

◦For example, you may want to be more competitive for placement on a particular website. You can add it as a managed placement and raise your bid for that one placement.

◦You may also see an automatic placement that you don't want to entirely exclude but that doesn't particularly interest you. You can add it as a managed placement and lower the bid for that website