Running AdWords Reports

Creating and Saving Reports

You can download any data table on the Campaigns tab as a report. Customize the table using columns, segments, and filters, so that the report contains just the data that you want to see. Follow these steps:

1. Sign in to your AdWords account at https://adwords.google.com
2. Click the Campaigns tab.
3. Go to the tab containing the table you'd like to download. Make sure that the table contains the relative date range, columns, filters, and segments you'd like to include in your report. Segments that you've applied to the data in the table show up in your report as columns.Click in the toolbar above the table to open the download panel.
4. In the download panel, name your report.
5. Use the "Format" menu to select the filetype for your report. One-time reports will download immediately. All your reports are saved in the control panel for future access. You can also go to this panel to adjust your report settings at any time.

Sharing Reports with Other Users

To email your report to yourself or to other users of the account, click the Email and schedule report link in the download panel, when you're creating a report. Select the recipients for the report and how frequently you'd like to generate the report. Besides sending the report to yourself, you can also send the report to other users of your AdWords account who have access to view reports.

When your report runs, you'll automatically receive an email with a link that lets you retrieve your report from AdWords.

Try it Now: Create and Schedule a Report

Learn how to create a report and schedule it to be emailed to you on a regular basis.

1. Sign in to your AdWords account at https://adwords.google.com .
2. Click the Campaigns tab.
3. Customize your statistics table so that it contains the date range, columns, filters, and segments you'd like to include in your report.
4. Click in the toolbar above the table to open the download panel.
5. In the download panel, name your report.
6. Use the "Format" menu to select the filetype for your report.
7. Click Email and schedule report.
8. Select Only me in the "Send to" section.
9. Select Every Monday from the Frequency menu.
10. Click Create.