Rich Media Display Ad Guidelines & Policies
Display ads contain a mix of content types such as text, Flash, video, or images. Since advertising policies for each of these content types can differ, a single ad can be subject to multiple advertising policies and guidelines. Please review the following guidelines to ensure your ads meet all guidelines. We reserve the right to modify or amend our policies and formatting requirements at any time.
Ad Content Restrictions and Requirements
Display ads are subject to the following content restrictions and requirements:
- Copyright: You must have full legal rights or an authorized license to distribute all content you submit to Google AdWords when you create your display ads, per our AdWords Terms and Conditions.
- Advertising policies: All ads are subject to AdWords content and editorial policies and may be disapproved if they don't comply with adwords guidlines. Ads should also comply with the guidelines for each of the following. However, formatting requirements and guidelines may be different depending on the template you choose:
- Privacy: You may not use any ad, nor its customizable contents, to collect personally-identifying user information.
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