Overview of Campaign Performance

General Campaign Performance

If your display campaign doesn't seem to be ramping up or is not meeting your online objectives, there are some basic steps you can take to help you identify and solve the issue.

If your display ads are accruing little or no impressions:

1.Confirm that your campaign, ad group, and ads are active.

2.Verify that your ads are approved. Ads that are pending approval or disapproved will not run on the Google Display Network.  

3.Check that your ad has been marked "Family Safe." Most sites on the Google Display Network only accept Family Safe ads.

4.If using managed placements, verify that the placements you're targeting accept display ads in the sizes you have in your campaign. You can do this either through the Placement Tool or Google Ad Planner.

5.Confirm that your bid is high enough for your ads to appear. Regardless of the pricing model you've chosen for your campaign, a bid that is too low will prevent your ad from showing. Remember, your bid for a display ad must be higher than the combination of all of the text ads that would have shown in that ad unit in order for the display ad to show. Consider raising your bids if you want to give your display ads a better chance of winning more auctions.

If you're more concerned with your return on ad spend or aggregate click or conversion volume, as opposed to the overall traffic your ads are receiving, the most important step you can take to ensuring strong campaign performance is checking to see if your ads are relevant to the inventory you're targeting. You may also want to re-structure your campaign into more tightly themed ad groups.

Check out Section 12 of the Exam Study Learning Center on Optimizing Performance for more specific tips.