Optimizing AdWords Campaigns and Ad Groups

Optimizing Campaigns and Ad Groups

Overview of Optimizing Campaigns and Ad Groups

Maintaining organized campaigns and ad groups is important to the performance of your account. Organization helps you achieve your advertising goals, make edits quickly, and target your ads appropriately. By creating well-structured campaigns by theme or product, you'll gain more than just an account that's easy to manage and keep organized.

 You'll also have sets of ads and keywords that are directly related to each other, which helps to improve your Quality Score and to keep your costs low.

A good campaign structure also allows you to:

•Determine which ads are generating the best traffic and conversions (like sales or leads)

•Monitor changes easily

•Have better control over budget and costs

•Easily locate specific keywords

•Easily manage and edit your campaigns

When organizing your account, keep these strategies in mind:

•Organize your campaigns by topic. A well-structured campaign consists of tightly-themed ad groups focusing on just one product or service you offer. Create separate campaigns for each of your product lines, brands, or types of services or offerings. Each ad group should contain specific keyword lists that relate directly to the associated ad texts. When each group of keywords, ads, and landing pages all focus on the same specific theme, your advertising will be much more targeted and effective.