Overview of Optimizing Ad Scheduling, Serving, and Positions
For more control over the display of your ads, AdWords offers some advanced optimization features. We've outlined a few features that can help you influence the situations below.
When your ads show
Ad scheduling lets you specify certain hours or days of the week when you want your ads to appear. For example, you might schedule your ads to run only on weekdays or from 3:00 until 6:00 p.m. daily.
Ad scheduling lets you specify certain hours or days of the week when you want your ads to appear. For example, you might schedule your ads to run only on weekdays or from 3:00 until 6:00 p.m. daily.
With ad scheduling, a campaign can be set to run all week or for as little as 15 minutes per week.
Where on the page your ads show
Position preference lets you tell Google which ad positions you prefer among all the AdWords ads on a given page. For example, if you find that your ad gets the best results when it's ranked third or fourth on the page, you can set a position preference for those spots. The usual AdWords ranking and relevance rules apply, so position preference will not effect the way your ads are ranked. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and avoid showing it when it is not.
Position preference lets you tell Google which ad positions you prefer among all the AdWords ads on a given page. For example, if you find that your ad gets the best results when it's ranked third or fourth on the page, you can set a position preference for those spots. The usual AdWords ranking and relevance rules apply, so position preference will not effect the way your ads are ranked. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and avoid showing it when it is not.
Which ad shows
If you have multiple ads in a single ad group, AdWords determines when to show each ad based on your ad serving settings. "Optimize" is the default setting for all your ads and means that we'll try to show your higher performing ads more often. "Rotate" will serve all of the active ads in an ad group more evenly on a rotating basis, regardless of their performance.
If you have multiple ads in a single ad group, AdWords determines when to show each ad based on your ad serving settings. "Optimize" is the default setting for all your ads and means that we'll try to show your higher performing ads more often. "Rotate" will serve all of the active ads in an ad group more evenly on a rotating basis, regardless of their performance.
Tools and Strategies for Optimizing Ad Scheduling, Serving, and Positions
Ad Scheduling
Ad scheduling can help you better target your ads by selecting the times when you want to show ads. For example, if you offer special late night deals, you can set up a campaign to show those ads only at night. Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. With the advanced setting, you can set a maximum of six different time periods per day, so choose carefully. For example, if you find that your ads get the best results before noon, you can set your bids higher during that time frame to try and get more impressions and clicks.
Before you set up ad scheduling, understand that it does not guarantee your ads will receive impressions or clicks. The usual AdWords rules still apply, and your ads will compete for impressions with other ads as they normally do. If you schedule a campaign for very short periods of time, or only at times of great competition for the keywords or placements you have chosen, your ads may not get the chance to run very often.
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