Optimizing Video Content On YouTube
Optimization Strategies & Best Practices for Video Content on YouTube
Video is a powerful medium to reach users through sight, sound and motion. In order to optimize the performance of your video on YouTube, consider the following best practices:
•Understand that users come to YouTube to learn, watch and be entertained. As such, create videos that feature original content.
•You are the expert on your industry, product or service. Try creating videos that teach and engage the YouTube community on your expertise.
•Keep your message simple and concise. A good benchmark is to try to keep your video to two minutes or less.
•Use YouTube Insight Hot Spots to see which parts of videos keep your users most engaged. Based upon user engagement data, optimize your video content to keep users watching.
•Update your content on a regular basis. The YouTube users who have been successful keep their message fresh with regular updates to their channel.
•Read user comments on your own and similar video and channel pages for ideas.
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