About Opportunities
The Opportunities tab is a central location for optimization ideas across your account. It's designed to help you discover ways to potentially improve your account's effectiveness. If you see ideas listed on this tab, we've automatically identified changes that might benefit your account.
With this tool, you can review and apply programs directly to your account. Currently, you might find potential improvements to your keywords and budget
, but we'll continue to add more types of ideas over time. Ideas are generated by our automated system, taking into account your current performance, campaign settings like targeting and bid amounts, as well as Google search volumes and trends.
These ideas are proactively collected for you so you won't need to visit multiple tools or pages in order to find ways to improve your campaigns. Also, the ideas are targeted across all campaigns and ad groups so you can make improvements across your entire account all in one place.
You won't necessarily see ideas for your campaigns at all times. Since ideas are automated, our system might not identify any ideas for your campaigns at that moment. Check back in a week, since ideas are refreshed every few weeks or sooner. Or, consider other ways to optimise your account.
Opportunities Best Practices
Consider using the Opportunities tab when looking for a fast, efficient way to find new keyword ideas or recommended budgets. When you want to increase your traffic or sales volume, but are unsure of the types of changes you should make, this tab can be a good place to start.
Here are a few best practices for using this tool:
Review ideas carefully
Because the ideas are automated, it's possible that you'll see some that aren't relevant or don't suit your business goals. Please review all optimization ideas carefully before applying them. Although the ideas are customized to your account, we can't guarantee that proposed changes will improve your campaign performance. Also, be aware that you are responsible for any changes you decide to apply to your account.
Because the ideas are automated, it's possible that you'll see some that aren't relevant or don't suit your business goals. Please review all optimization ideas carefully before applying them. Although the ideas are customized to your account, we can't guarantee that proposed changes will improve your campaign performance. Also, be aware that you are responsible for any changes you decide to apply to your account.
Use the data
Each idea is shown with its estimated impact on your performance, usually represented by click and impression estimates. Use these estimates to understand the potential impact of the ideas you review. Then, apply only those ideas that you like.
Each idea is shown with its estimated impact on your performance, usually represented by click and impression estimates. Use these estimates to understand the potential impact of the ideas you review. Then, apply only those ideas that you like.
Check back often
Ideas are added and refreshed after about two weeks or sooner. So plan on returning to this tab periodically to see new ways to intermprove your campaigns. If you don't see any proposed ideas, you can use the free account tools listed there to boost your success.
Ideas are added and refreshed after about two weeks or sooner. So plan on returning to this tab periodically to see new ways to intermprove your campaigns. If you don't see any proposed ideas, you can use the free account tools listed there to boost your success.
Track the impact
Track the results of your changes using one of our free reporting tools such as conversion tracking, the report ce, and Google Analytics. After applying changes, wait at least two weeks before analyzing their impact. It can take that long for your campaigns and ad groups to gain new traffic and settle into new Quality Scores. Also, wait a few weeks before making any other large changes to that campaign.
Track the results of your changes using one of our free reporting tools such as conversion tracking, the report ce, and Google Analytics. After applying changes, wait at least two weeks before analyzing their impact. It can take that long for your campaigns and ad groups to gain new traffic and settle into new Quality Scores. Also, wait a few weeks before making any other large changes to that campaign.
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