Keyword Tool

To help you identify relevant keywords and to simplify the process of adding them to your ad groups, AdWords offers the Keyword Tool. You can access this tool from the Keywords tab after clicking the Add keywords button at the top of the keyword table. This tool will provide additional keyword ideas, including synonyms and spelling variations. You can build relevant keyword lists, review traffic estimates, and add your keywords directly to your ad groups from this tool.

Keyword Monitoring & Troubleshooting

Monitoring Keywords

Checking your statistics is the best way to see how your keywords are helping your business. You can see how your keywords are doing by checking the following two resources:

1.The Quality Score column

The Quality Score column displays your keyword's Quality Score to help you monitor its performance.

 This column is disabled by default in new accounts, but you can make it show on any tab with statistics for your campaigns, ads, and keywords. Click Columns in the toolbar above your table. Select "Qual. Score" and save your changes.

2.The Keyword Analysis field

This field gives you an in-depth view of your keyword's performance. It lets you know if your ad is not showing for the keyword, and why. It also includes your Quality Score details, which explains whether problems with keyword relevance, landing page quality, or landing page load times are negatively impacting your Quality Score. Learn more about the Keyword Analysis field, including how to access it.

To view the Keyword Analysis, click the icon next to any Keyword in the Status column on the Keywords tab.

Try it Now: Quality Score

Learn how to find a representation of your keywords' Quality Score.

Follow the instructions below to locate a representation of your keywords' Quality Score.

1.Sign in to your AdWords account at https://adwords.google.com.

2.Select the campaign and ad group.

3.Click the Keywords tab.

4.Hover your mouse over the speech bubble in the status column for a given keyword.

5.Note the Quality Score which appears on a scale from 1/10 to 10/10.

Questions to consider:

1.How does the Quality Score on a search-based ad affect its performance on the Display Network?

2.How often is Quality Score calculated?

3.In general, how will a higher Quality Score affect cost and ad position?