keyword diagnosis

Keyword diagnosis reviews data for each search query and its related ad(s) based on all available account data at the time you run a keyword diagnosis. The tool's results will include the factors within your account that affect the keyword and ad being diagnosed.

Here are some more details about keyword diagnosis:

• Issues reported for a particular ad and its related keywords may include any aspect related to ad creation and your account settings. Examples include ad and keyword approval status, cost-per-click (CPC) and budget price settings, ad and keyword performance, ranking status, geo-targeting settings, etc.
• Details that may impact your ad delivery for a particular query will only be included from active campaigns, ad groups, and keywords.
• Currently, the data reviewed is specific only to those ads you have targeted to the Google Search Network. If you have mobile ads, you can also diagnose how they're doing on Google's mobile search.
• Like the statistics available for your campaigns and ad groups, reporting is not real-time and may not reflect data received in the last three hours.

To run a keyword diagnosis, hover over the speech bubble icon next to the status for any keyword in the Keywords tab to see a help bubble appear with information about your keyword. You can also use the 'Diagnose keywords' option in the "More Actions" menu to diagnose multiple keywords at once and set parameters for the diagnosis.

Filtering for Disapproved Ads

You can find disapproved ads across your account by using filters. To do so, please follow these steps:

1. Sign in to your AdWords account at http://adwords.google.com.
2. Navigate to the account, campaign or ad group for which you'd like to see disapproved ads.
3. Click the Ads tab.
4. Click the Filter and views button above the table.
5. Select Filter ads from the "Filter and views" drop-down menu.
6. Select the Approval Status filter from the "Filter" drop-down menu.
7. Check the Disapproved box and uncheck all other status boxes.
8. Check the Save filter box if you'd like to use the filter you've created again later.
9. Click Apply.
10. You'll see all disapproved ads in the table. Click the icon next to your disapproved ad to view disapproval reasons.

Editing and saving your ad will resubmit it to us for review. The table's Status column will update to reflect the change in your ad's approval status and change from "Disapproved" to "Under review." Here's how to edit your ad:

1. Make sure you're on the Ads tab.
2. Just hover over the table row that lists the ad you want to edit. This highlights the row and exposes the editable fields on which you can click to edit. Click on the pencil icon next to the ad, and you'll be able to edit the ad right there.
3. Click Save.

Disapproved Ads Best Practices

When you receive a disapproval, you should review the appropriate policy that affected your ad. Decide whether your ad, keyword, and/or website can be modified to comply with our guidelines. Whenever possible, consider making the required change to allow your ad to run. Do not resubmit an ad with the same violation as this will only result in another disapproval.

Before making a change to your ad, review the entire set of AdWords advertising policies to help avoid a disapproval for a different issue.

If your ad is flagged for a policy violation that you don’t think is applicable to your ad or product, you can submit a policy exception request. You can do this either while modifying your ad text (for text-based ads, such as text ads and mobile text ads) and keywords, or after an ad has been disapproved.