Keyword diagnosis tells you if a particular keyword is triggering ads, in addition to the reason why it may not be triggering ads. The field also provides a breakdown of the keyword's Quality Score.
To view keyword diagnosis for any keyword, follow these steps:
•Sign in to your AdWords account at https://adwords.google.com
•To diagnose a single keyword, hover over the speech bubble icon next to the status for a keyword in the Keywords tab to see a help bubble appear with information about the keyword.
•To diagnose multiple keywords, use the 'Diagnose keywords' option in the "More Actions" menu in the Keywords tab and set parameters for the diagnosis.
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