Introduction to Related Tools and Services
Overview of Google Analytics Related Tools and Services
In this module, you'll learn about the Google Analytics Benchmarking Service and Website Optimizer.
Google Analytics Benchmarking Service
Overview of Analytics Benchmarking Service
Objective: Learn how your website's statistics compare against industry verticals. Use benchmarking data to gain broader context for your site and identify additional opportunities to improve your site's metrics.
Data Sharing Settings in Analytics Benchmarking Service
When customers opt in to share their data with Google, it will be used to generally improve the products we provide you. However, it will not affect a customer's own account without an additional step of explicit approval for each affected product or service.
You can decide if you want to share your Google Analytics data with Google, and also have full control over how you share it with us. Visit the Edit Account and Data Sharing Settings page from within your account to opt in to sharing your data "With Google products only" or "Anonymously with Google products and the benchmarking service."
Sharing Google Analytics data with Google products only
If you choose to share your site's data, Google will use the data to improve the products and services we provide you. Additionally, only users who have opted to share their site's data with Google may use these new or improved services.
If you choose to share your site's data, Google will use the data to improve the products and services we provide you. Additionally, only users who have opted to share their site's data with Google may use these new or improved services.
Sharing Google Analytics data anonymously with Google and the benchmarking service
If you only choose the anonymous data sharing option, Google will remove all identifiable information about your website, then combine that data with hundreds of other anonymous sites in comparable industries and report them in an aggregate form. Google will use this anonymous data to improve the products and services we provide you and enable benchmarking in your account.
If you only choose the anonymous data sharing option, Google will remove all identifiable information about your website, then combine that data with hundreds of other anonymous sites in comparable industries and report them in an aggregate form. Google will use this anonymous data to improve the products and services we provide you and enable benchmarking in your account.
Enabling the Analytics Benchmarking Service
To enable the benchmarking service for your account, the Google Analytics account administrator must first opt in to share the account data in an anonymous, aggregated format. There are two ways to do this:
- Select the option to share your Analytics data "Anonymously with Google and the benchmarking service" from the Edit Account and Data Sharing Settings page. To get to this page, click the link that says "Edit Account and Data Sharing Settings" from the Analytics Settings page (the first page you see after logging into your Google Analytics account).
- Navigate to the Benchmarking report below the "Visitors" section of your reports. Click "Accept" directly from the Benchmarking report page. This option will only appear if you have not already opted in to share your data anonymously from the Edit Account and Data Sharing Settings page.
Please allow up to two weeks for the benchmarking data to appear in your account once the data sharing settings changes have been saved. If you do not opt in to share your Google Analytics data anonymously, benchmarking will not be enabled for your account.
Note that benchmarking will be enabled for all profiles in your account. Since the selection is at the account level, you cannot enable individual profiles and not others.
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