Google Analytics Filters

Introduction to Google Analytics Filters

Overview of Analytics Filters

Objective: Google Analytics filters provide you with an extremely flexible way of defining what data is included in your reports and how it appears. You can use them to customize your reports so that data that you deem useful is highlighted in interesting ways. Filters can also help you clean up your data so that it is easier to read.

Creating Predefined Filters

To create a predefined filter:

1. Click Analytics Settings.
2. Click Filter Manager.
3. Click Add. The Create New Filter page appears.
4. Enter a Filter Name for this filter.
5. From the Filter Type drop-down list, select a filter type and enter the filter pattern as described above.
6. From the Available Website Profiles list, select the profile(s) to which this filter will be applied.
7. Click Add to move the selected profiles into the Selected Website Profiles list.
8. Click Finish to create this filter and start applying it to incoming data, or Cancel to return to the previous page without saving.
9. Your new filter will be applied after any existing filters on this profile. To change the order, visit the Profile Settings page and click Assign Filter Order.