Getting Started with AdWords

Signing up for AdWords

Creating an AdWords Account

If you're new to online advertising, the first step is to establish your advertising goals. You'll probably find it easier to build your account once you can answer these questions:

1.What does your company (or division) do? Do you have different product lines? What are they?

2.Who's your primary audience (target market) for your products and services? Do you need to reach different audiences with separate sets of keywords or ads?

3.What are you trying to sell or promote? What do you want people to do (buy, visit, download, subscribe)?

4.What results would you like to see? What would you consider a good return on your investment?

To sign up for an AdWords account, visit the AdWords homepage at https://adwords.google.com. Click Start now to begin, then follow the guided steps to complete your account setup.

If you have an existing Google Account, you'll be able to use that account for AdWords. Note that any existing Google account you enter must not have previously been linked with AdWords.

Note: When you set up an account, you're asked to select a permanent time zone and currency for the account. Your time zone and currency settings can't be changed after you set up your account, so please choose carefully.

In order to preserve the quality and diversity of ads running on Google, individuals advertising for themselves or for their own businesses may only have a single AdWords account unless explicitly advised otherwise by Google.

This means that we don't allow advertisers or affiliates to have any of the following:

•Ads across multiple accounts for the same or similar businesses

•Ads across multiple accounts triggered by the same or similar keywords

Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. All associated accounts must be linked to the manager's MCC account.

Hiring Someone to Manage Your Account

Finding an Agency or Contractor

Many advertisers manage their own AdWords accounts, but others choose to have their accounts managed by a Google AdWords Certified Partner. If you're looking for help, we recommend that you use Google Partner Search, where you can specify your budget, location, and the types of services you're looking for in order to be matched with a Google Certified Partner who fits your criteria.

Working with an Agency or Contractor

A client manager works with client accounts through the My Client Center (MCC) program. The information below describes how client accounts and client manager accounts compare.