By electing to show your ads on the Google Display Network you can expand your reach to prospects visiting a variety of websites that are relevant to your business. However, there may be times where you feel that certain websites aren't appropriate for your ads. If this is the case, you can exclude placements and categories of placements to prevent your ads from appearing on these sites. With this exclusion feature, you can enjoy the benefits of advertising on the Display Network while still precisely controlling your targeting.
You can prevent your ads from appearing on individual placements and categories of placements at the campaign level and individual placements at the ad group level.
To do this, visit the Networks tab of any campaign. Expand the "Exclusions" section beneath the table. You can then enter individual placements at the ad group level, and individual placements or categories at the campaign level.
Two things to note:
•Most exclusions apply only to the Display Network. However, if you exclude "parked domains," you'll exclude all parked domain sites on both the Display Network and the Search Network.
•You can exclude up to 5,000 sites in each of your campaigns. We've instituted this limit to ensure that campaigns don't place unnecessary load on our advertising servers.
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