Editing Campaign Settings

you'd like to change. You'll need to click Save after each change.

These are the settings you can edit from the Campaigns tab: Campaign settings are used to define where your ad groups can run, who will see your ads, and how you'll pay for them. Here's how to edit campaign settings:

1.Sign in to your AdWords account at https://adwords.google.com.

2.Click the name of the campaign you want to adjust.

3.On the Settings tab, edit the settings

Locations: You can target your ads to almost any set of locations, including countries, territories, regions, cities, and custom areas. For example, you could target specific regions within the United States and a few large English-speaking cities in Europe. You can view or edit your targeting options from the Settings tab for your campaign.

Languages: When determining where to show your ads, the AdWords system looks at a user's Google interface language setting to see if it matches one of the languages that your campaign targets. For example, only users whose Google interface language is Spanish will see ads in a campaign targeted to Spanish.

Networks and devices: These settings determine where on the Internet and on which types of devices your ads will appear. On Google search and search partners, your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. On the Display Network, ads are targeted automatically to the content and URL of each page. You can also choose to have your ads appear on desktop and laptop computers, iPhones and other mobile devices with full Internet browsers, or both.

Bidding option: Basic bidding options include automatic bidding and manual maximum CPC bidding. With both of these options, your bid is the amount you're willing to pay for a click on your ad. Your bidding option, along with your budget, is one of the ways you control the cost of your ad campaign.

Budget: This is the amount you're comfortable spending on AdWords advertising each day. Once your account is running, you can adjust your budget at any time.

Ad scheduling: This setting lets you specify certain hours or days of the week when you want your AdWords ads to appear. You can also adjust bids for your ads during certain time periods.

Ad rotation: This selection determines how often we deliver your active ads in relation to one another within an ad group:

•Optimize (default): The system will favor ads that have a combination of a high click-through rate (CTR) and Quality Score. These ads will enter the ad auction more often, and your ads will rotate until the ad with the better click-through-rate starts to show more frequently.

•Rotate: Each of your ads will enter the ad auction an approximately equal number of times. Since ads with lower CTRs are then able to show more often, choosing this option might lower your average position and result in fewer relevant clicks.

Frequency capping (Display Network only): This setting limits the number of times your ads appear on the Display Network to a unique user.

Try it Now: Edit at the Campaign Level

Once campaigns are created, they can be edited at any time.