Display Ad Builder Overview

Google Display Ad Builder is a free tool that allows you to create compelling, eye-catching Display ads in minutes. By providing you with pre-existing design templates, it alleviates the high cost and long lead time that often comes with generating a display creative: perfect for smaller advertisers with more modest advertising budgets. Google Display Ad Builder allows you to expand your Display Network campaigns to include new ad formats beyond text.

With Display Ad Builder, you can create ads using your own customized text and logos. You can also upload images using standard IAB image ad formats, including simple images or Flash, or upload your own video to create a click-to-play video ad.

Learn more about the Display Ad Builder.

Basic Display Ad Builder Functions

You can access Display Ads Builder within your AdWords account. To access the feature, select the campaign or ad group where you want to create your ad, click on the Ads tab, select Display ad builder from the "New ad" drop-down menu, choose a content category on the left, and then choose a template. To create a display ad, complete the form for the template and upload any required content. You'll be able to preview your ad to the right of the form. Then select your ad sizes above the ad preview. We recommend that you select as many variations as possible, however, you should uncheck the box for any ad size where your ad content does not display properly. Be sure to click Save Ad.

Be sure to preview the available ad sizes near the end of the ad creation process. To change your selections, go back one step and make your changes, then finish submitting your new ad. Once your ad is created, you can only change its content (images, text, etc.). Changes to your ad's content will be applied to all existing ad sizes for the ad. To try different ad sizes for an existing display ad, you'll need to create a new ad with the same content and your new desired sizes.

Important: Every time you create or edit your ad, you'll be creating and editing all size variations at the same time. This means that when editing the ad, all your edits will apply to all size variations selected on the page, and this will overwrite all previous selections. If you leave any unselected, this will delete the corresponding ad in that size variation.